Category: AI Implementation

Most UK SMEs we work with have been pitched four AI features by their existing software vendor. Most will be deprecated by 2027. Here’s how to decide which to invest in.

Some product teams spend a quarter adding AI to a feature that didn’t need it. Result: a slower, more expensive, less reliable version of what worked before. Here’s how to spot a bad fit before you build.

A copilot demo that works 90% of the time is not 90% of a product. It’s 10% of one. The remaining 10% determines whether anyone uses it.

Every other AI project we’re called into starts with ‘we’re building a RAG system.’ That’s never the goal. Treating RAG as the strategy guarantees expensive surprises.